CAMPAIGNS
BIOGRAPHY
ART
EMAIL


I'm Thomas, and this is some of my work. I like to think of myself as a modern style creative leader who thrives on all aspects of the creative process, from strategy to execution and all the mad little things in between.









THE BEST BALL BOYS IN
THE WORLD

Idea / Script / Creative Direction / Umpire / Agency: Saatchi & Saatchi

For the biggest tennis tournament in New Zealand we trained dogs to become the best ball boys in the world, assisting Venus Williams and Svelanta Kuznetsova in an actual game.











 









EARPHONE BULLY
Digital Art Direction, Agency: SapientNitro

An interactive experience designed to help people understand the realities of playground bullying. The interactive site uses 3D sound to put users in the shoes of a silent victim, prompting people to take action.










 










THE PAY WITH ENERGY CAFE
Interactive experience, Agency: Digitas Paris

To promote Nissan's electric range we built a 'Pay with energy cafe' in Paris. Pedals are installed on the barstools, and customers can generate electricity to pay for their drink.























MONSTER
Interactive Artwork

Currently showing at Nordart, Germany

Much like Frankenstein's horrid creation, Monster is an artwork patched together using parts from different people, in this case the most powerful people on the planet; the leaders of the G20.  

Inspired by Dadaism, there are 160,000 possible combinations picked at random. Whenever the button is pushed, the system is reset and a new political gamble takes place. The face of a global coalition is formed, always yielding a similar abominable outcome, reflective of our public distrust, justified or not, in the current political system.

For every new exhibition, Monster is updated with the current set of G20 leaders.

















 









SNAPCHAT SCHOLARSCHIPS
Creative Direction, Agency: Saatchi & Saatchi NZ

I was the creative director for this campaign which ended up winning 3 gold EFFIES and 1 GRAND PRIX at the NZDM.

We managed to movec the entire campaign to Snapchat, targeting students, and create a scholarship programme that rewarded students for being cheeky students.

Besides the effectivness award the bank got 50,000+ new followers and even received a dick pic – a first for the bank.














 










BROADCAST - THE AMBITION NETWORK
Idea / Script / Creative Direction / Agency: Saatchi & Saatchi
 

A campaign featuring Arianna Huffington for ASB business banking. I wrote the TVC and was creative lead.
















 










THE WORRYBALL
Interactive Artwork


The worryball is an interactive sculpture, living partly online, that consists of more than 6000 individual Guatemalan worry dolls, woven into a spherical shape. According to Guatemalan folklore, if you whisper your worries to a worrydoll before going to sleep and place it under your pillow, the worries would have gone away by the morning.

When exhibited, the worryball broadcasts real recorded worries from various participants from around the world through an internal speaker. Participants can share their worries on the worryball website, where they can also experience a virtual version of the sculpture.


www.theworryball.com















 









BROADCAST - DOOR KNOCKING PRANK
Art Direction / Agency: Contagion
 

To highlight the fact that Energy Online doesn't 'knock on your door', we decided to go after competing brands door knockers. In just a few days, it become a global sensation with millions of views worldwide.











 









THE HEINEKEN RUGBY WORLD CUP APP
Design, Digital, Agency: Holler

The design for the Heineken world cup app, a game that lets you take a kick by flicking your finger on the screen. The app is synched with live data from the world cup and lets users take the exact same kick as they see on TV, with the same wind, position, distance - all in real time.

















 









GREENPEACE ICEBERG CAMPAIGN
Concept & Direction
 

This campaign is designed to raise awarness of the fact that the arctic ice is quickly diminishing, and this will at the end affect us all.

This highly viral campaign was used by Greenpeace to drive a petition against drilling in the arctic region, which at the end was signed by more than 5 million people.

www.icebergtsunami.com










 










THE AUSTRALIAN OPEN LIVE APP
Art direction / Digital / Agency: Ogilvy & Mather

The official iPad application for the Australian Open allows users to explore a smorgasbord of live data-feeds in an interesting and engaging way.

The application became the most purchased worldwide in the sports category, and was named the "iPad sport app of the year" for 2011.












 










PADDLEPOP - DESIGN YOUR OWN XBOX
Digital, Innovation, Agency: SapientNitro

This idea lets children design their own XBOX, straight on the Paddlepop website. 30 children will then win their very own consule with their own designs airbrushed onto the shell. The campaign currently has about 75,000 artworks submitted.

















LOADING PORTFOLIO
TOM'S FAVOURITE MOVIE QUOTES

We're going to need a bigger boat.
Jaws